The Page That Ends The Refund Fight
The page that answers the worst-case questions before you ask — Buried in the platform’s own trust page is the exact line today’s drill is about: all sales are final here, no refunds and no takebacks, either direction. Already true of the thing I built, long before this email. Worth reading the whole page once. It also covers what happens to your money and your work if I get hit by a truck.
The No-Refunds Page
Decide your refund policy this Tuesday, before some stranger tests it on you by Saturday.
Morning, fam. Somebody’s going to ask for a refund this week, maybe today, and it won’t matter if it’s a $4 PDF or your whole membership. Undecided, that request turns into a negotiation, and the stranger holds all the leverage. I don’t want that fight at 11pm on a Saturday. Honestly, neither do you.
1 // Pick the real answer, not the nice one
Most small creator platforms default to all-sales-final on digital goods, nobody can un-download a PDF. Mine runs the same way. Decide which one you are before you type a word. Genuinely bend for a wrong file or a double charge? Fine, that’s one exception. Five soft ones and you’re negotiating from scratch every damn time.
2 // Write it in one paragraph, no legal padding
Skip the lawyer voice. One paragraph, under 100 words: what you sell, what you won’t refund, your one exception if you’ve got one. Unreadable in fifteen seconds might as well not exist. Nobody opens it until they’re mad, and mad people skip straight to the reply button.
3 // Put it where they see it before they pay
Put it on the product page itself, near the buy button, and paste the same line into your purchase confirmation (don’t skip that part). The buyer should know the deal before their card number goes through, not mid-argument at midnight, pissed at yourself for not doing this sooner!
4 // Script your own reply once
Write the reply you’ll send the next refund request right now, while you’re calm: thank them, point at the page, offer the one thing you’re willing to do (a coupon, a fix, whatever’s real). Save it as a canned response. Next time this lands, you’re just pasting a link.
Standard: if you can’t point to the page in one link, you don’t have a policy yet. Write it today, before Saturday’s inbox forces one out of you.
THE TIP. Confidence about refunds and confidence about price come from the same place: you picked the number on purpose and you can defend it out loud. We wrote the whole pricing framework down, the floor and ceiling plus the math on stacking guides into a bundle, so you’re not flying blind on either one. How to Price Digital Products as a Creator (free)
DEAD AIR · REFUND POLICY / VERSION HISTORY
The refund policy page keeps a version history, same as every page on the site. One save a day, every day since it went live, timestamped 4:02 a.m., the wording identical down to the punctuation. No account is attached to any of the saves. The server log shows a full page load a few seconds before each one, the way it would if somebody needed to read the page before deciding, again, not to touch it.
Hit reply and tell me the last refund request you got, and what you actually said back. I read every one. ~ J.D.
End of brief · the tower is warm