Price Like You Plan to Keep the Lights On

Most people price their first product by opening a competitor’s page, reading their number, and going a dollar lower. That is not strategy. That is flinching. You looked at a stranger’s guess and got scared of your own.

Here is the thing nobody tells a one-person shop. A price is a sentence about who you are, said out loud to a person deciding whether to trust you. Four dollars says “low stakes, grab it, no hard feelings.” Ninety-seven says “this is the real thing and I expect you to use it.” Both can be right. What kills you is when the price says one thing and the product says another, because then the buyer feels the gap, and a felt gap is a refund waiting on a slow Tuesday.