THE SIMPLE-FIX PDF SKELETON Paste this into a blank doc and fill the blanks. When every line has words in it, you have a one-page product. Ship it by dinner. THE PROMISE (write this first, before anything else) The finish line in one sentence. The format is fixed. Fill all three slots or the pain you picked isn't sharp enough yet. Do _______________________________________________________ (the action) in ______ minutes (the time) so you can ________________________________________________ (the reason) If you can't fill all three, go back and shave the pain down further. THE ARTIFACTS (your contract with the buyer) Name exactly what they hold in their hands when they're done. This keeps you honest while you draft. Every step either moves them toward these objects or it's filler. When they finish, they walk away holding: ________________________ __________________________________________________________________ ------------------------------------------------------------------------ THE PAGE ITSELF (everything below goes in the file, in this order) ------------------------------------------------------------------------ TITLE LINE The pain plus the promise. Same line you'll put on the product page later. ___________________________________________________________________ MICRO INTRO (two sentences, no more) One sentence for the stakes. One for the finish line. Stakes: ___________________________________________________________ Finish line: ______________________________________________________ THE SEVEN STEPS (written as commands: Open this. Click here. Paste that.) No theory, no backstory, no sermon on why the step matters. If it runs past seven, you scoped too big. The cut steps are version two. 1. ________________________________________________________________ 2. ________________________________________________________________ 3. ________________________________________________________________ 4. ________________________________________________________________ 5. ________________________________________________________________ 6. ________________________________________________________________ 7. ________________________________________________________________ THE PROOF (this one outweighs the rest combined) At least one real screenshot, or one honest before-and-after, parked where the buyer can see the result with their own eyes. Circle the thing that matters in the shot. Anybody can claim a result. A screenshot of the result is the hinge between a stranger believing you and killing the tab. Proof I'm dropping in: _____________________________________________ THE ONE-SCREEN CHECKLIST (the whole fix at a glance) Box the buyer can run start to finish without rereading the steps. [ ] ________________________ [ ] ________________________ [ ] ________________________ [ ] ________________________ [ ] ________________________ [ ] ________________________ THREE TROUBLESHOOTING BULLETS (shape: If X, do Y) For the spots people most commonly get stuck. - If ____________________________, do ____________________________ - If ____________________________, do ____________________________ - If ____________________________, do ____________________________ THE FOOTER Credits, a version number, and a line of contact so a happy buyer can tell you and an angry one can reach you. Made by: __________________________ Version: ______ Reach me: _________________________________________________________ ------------------------------------------------------------------------ THE THREE-BLOCK TIMER (how you fill the page without freezing) Set a timer. Close every tab you don't need. Draft ugly, clean it after. BLOCK ONE, 30 min: rough out the seven steps as commands. BLOCK TWO, 30 min: screenshots or a tiny worked example, one line each. BLOCK THREE, 30 min: the clean pass, read out loud, standing up. Cut every word that doesn't earn its spot. Bolt on the checklist and the troubleshooting note. Optional, while the timer's still warm: record a three-minute video walking the steps and link it on page one. Some buyers read, some watch. THE LAYOUT (ten minutes, no drama) One font family. 12 to 13 point body text. Bold for labels and nothing else. Plenty of white space. Export to PDF at standard size and squeeze the file if it comes out heavy. The reader cares about the fix, not your kerning. Spend the trust on the fix, not the frame. THE LINE TO REMEMBER One pain. One promise. One page that earns. A tiny product is cheap to be wrong about. The flop costs you an evening, not a season. Ship it tonight, not when it's ready.